It seems advertising on crap sites with annoying blog spam is dominated by males, and I say that as a male who has considered doing that for my startup. I don't know if it's unique to men or if it's just because there seems to be more men than women founders, but that's the impression I get.

When I see a startup with a woman at the helm, it seems that advertising is a bit less aggressive, but again, that may be selection bias.