How Juul became worth $38B

Re:How Juul became worth $38B by ptd on Sunday December 23, 2018 @05:24AM (#18745388)

Has Juul done anything to target teenagers? Or is this speculation?

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Re:How Juul became worth $38B by dylz on Sunday December 23, 2018 @05:35AM (#18745415)

https://www.washingtonpost.com/news/to-your-health/wp/2018/0...

https://www.businessinsider.com/juul-e-cig-startup-marketing...

Anecdotally, they appear to be paying a ton of influencers on social media to advertise Juuls - friends notice it all the time, influencers that specifically almost all have children as their demographic. So they don't have to say they are directly buying ads targetting <18, but indirectly that's a huge amount of their reach.

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Re:How Juul became worth $38B by ptd on Sunday December 23, 2018 @05:45AM (#18745433)

Fair enough, definitely agree that they shouldn’t be targeting those under 18. Trying to stop your kid from vaping sounds like an exhausting task. Unfortunately, once they start these things seem to hook children well into adult life.

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Re:How Juul became worth $38B by EamonnMR on Sunday December 23, 2018 @07:34AM (#18745743)

Selling novelty flavors that only children would be interested in could be construed as intentionally targeting teens.

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Re:How Juul became worth $38B by iamben on Sunday December 23, 2018 @08:07AM (#18745861)

I'll bite - why are novelty flavours only for children?

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