Alphabet spinoff Malta raises $26M for technology to store power in molten salt

Re:Alphabet spinoff Malta raises $26M for technology to stor... by lainga on Wednesday December 19, 2018 @09:16PM (#18721979)

Oh lord, can't you pick less conflicting names? Why don't I just name my company Jeff Bezos LLC?

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Re:Alphabet spinoff Malta raises $26M for technology to stor... by ThenAsNow on Thursday December 20, 2018 @12:10PM (#18726729)

Google and their ilk picking these childish cutesy names ("Project Loon", "Project Fi", "Malta") is incredibly grating and needlessly detracts from their objectives. Do it once and maybe it's clever. Do it as a rule, and it's hard to take the work seriously. Not to mention, do any of these so-called "projects" outside of Google's core competencies do well once they meet with the real world?

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Re:Alphabet spinoff Malta raises $26M for technology to stor... by pergadad on Thursday December 20, 2018 @02:59AM (#18723218)

Indeed, the tech world seems to be full of people totally oblivious to branding - anything that's short and snappy and sounds vaguely familiar is 'great', no matter the real world or rest of the world.

Actually Google seems to be one of the worst at choosing googlable names ('Alphabet').

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Re:Alphabet spinoff Malta raises $26M for technology to stor... by kbumsik on Thursday December 20, 2018 @04:44AM (#18723594)

I agree. Why do they have to pick a whole name of a country at the beginning?

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Re:Alphabet spinoff Malta raises $26M for technology to stor... by interestica on Thursday December 20, 2018 @10:17AM (#18725557)

As if "America Inc" or "Canada Inc" would be able to operate

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Re:Alphabet spinoff Malta raises $26M for technology to stor... by tantalor on Wednesday December 19, 2018 @10:36PM (#18722295)

What are you referring to?

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Re:Alphabet spinoff Malta raises $26M for technology to stor... by pizza on Wednesday December 19, 2018 @11:20PM (#18722482)

It's got the same name as a whole country..

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Re:Alphabet spinoff Malta raises $26M for technology to stor... by lumberjack on Wednesday December 19, 2018 @11:27PM (#18722512)

Yeah, I'm wondering. Isn't this trademark infringement? EDIT: Definitely trademarked: EU001566702

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Re:Alphabet spinoff Malta raises $26M for technology to stor... by ars on Thursday December 20, 2018 @01:50AM (#18722981)

Trademarked in what industry? Trademarks are not universal, they are only in particular industries.

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Re:Alphabet spinoff Malta raises $26M for technology to stor... by QuercusMax on Thursday December 20, 2018 @11:39AM (#18726381)

Exactly. https://en.wikipedia.org/wiki/Malta_(soft_drink)

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