Re:What I learned in ten years of blogging
by andrenth on Wednesday December 19, 2018 @10:11AM
(#18716089)
As I understand it, Google (and others?) rank pages higher if the time spent on them is high. Long text takes longer to read, so it's a way to increase that metric.
Another explanation I've seen is for ranking longer texts higher is that longer text is assumed to be of higher quality because it's more content/took more work to produce/whatever.
Whatever the reason, this leads to the rambling articles I mentioned, which seems to be a trend even for cases when the actual useful content is short.
The length of a text doesn't seem like it would factor into the outcome of the page ranking unless I'm missing something.
How would you determine what is a "good" or "bad" article, given a reader's preferences rather than one that simply gets associated most regularly with a search query?