Re:Writing copy for landing pages
by sonnyblarney on Wednesday December 19, 2018 @09:12AM
(#18715691)
"What the F is this thing?"
Is the #1 thing that 99% of web sites get wrong - especially in tech.
"Let's maximize your ROI"
"10x your development"
"We make all of your customers happy customers"
Here's something I found: if I have to visit your Wikipedia entry to find what what you do ... then you'v failed.
BTW I don't always hold it against tech companies as often communication isn't their #1 thing.
Also - having done some of this myself, I do realize that sometimes what appear to be poorly constructed sites are actually well designed for clickbait action or some indirect metric.
Is the #1 thing that 99% of web sites get wrong - especially in tech.
"Let's maximize your ROI"
"10x your development"
"We make all of your customers happy customers"
Here's something I found: if I have to visit your Wikipedia entry to find what what you do ... then you'v failed.
BTW I don't always hold it against tech companies as often communication isn't their #1 thing.
Also - having done some of this myself, I do realize that sometimes what appear to be poorly constructed sites are actually well designed for clickbait action or some indirect metric.