News for hackers. Stuff that matters.
Re:Writing copy for landing pages by Uehreka on Wednesday December 19, 2018 @07:49AM (#18715227)
Agreed, I feel like often on HN someone will post a link to a new release of a tool, and the page will start off with “Version 2.3.2 of FabricMelt brings advanced DNS configurations, support for multi-factor SSOs and better support for high availability deployments.” At this point, I have no idea what FabricMelt is. Maybe that’s because it’s something I don’t need, but if there’s a prominent link to an “About” page that starts with the sentence “FabricMelt is an open source framework for easily building eCommerce sites and deploying them to Kubernetes”, I now have some reference points. I’ll log that away as “Apparently some people on HN find this useful, maybe I’ll take a closer look the next time someone wants me to build an eCommerce site.” Too often release pages for tools have no such “About’” page link, or if they do it somehow spends a paragraph not saying what the tool is.

TL;DR - When you publish a new release of something, make sure to either include a link to an About page or prominently include the sentence “[TOOL_NAME] is [words I either already know or can easily look up].”

Re:Writing copy for landing pages by robodale on Wednesday December 19, 2018 @08:59AM (#18715614)
I can't agree more. If you post your new shiny Auto-Resume-Confabulator-9000 on GitHub or anywhere else...your first text below that name better be what it is and what it can do for me.
Re:Writing copy for landing pages by sonnyblarney on Wednesday December 19, 2018 @09:18AM (#18715727)
"FabricMelt is a distributed Blockchain protocol with embeddable AI directives for hyper-optimizing DNS lookup K8 containers, specifically designed for AR/Virtual Cannabis tokenized grow operations."

What's so hard to understand?

Only old people (aka over 25) won't get it ...

Re:Writing copy for landing pages by smacktoward on Wednesday December 19, 2018 @07:56PM (#18721576)
> Only old people (aka over 25) won't get it ...

Also known as "the people with all the money"