I'm currently involved in automation processes, which has always been a thing but now 'RPA' is a fashionable term.

Peddlers of the term are also peddlers of ambiguity for what their tools do. Those that I meet that have seemingly been evangalised by these solutions describe 'only low level coding needed'. Assembly? Or not wanting/knowing/needing/trusting to multiskil a team?

There are good RPA tools. The authors of which are straightforward about what they do.

That's just an example of an audience (me) having trouble understanding something smoke and mirrors is often painted around.

Being in Space Z and the market having a general understanding of Z is one thing. Me, a customer, understanding why you over A or B is another. If you're assuming anything then it's likely you're creating doubt. That's a deal breaker.