I just wish Amazon offered a "verified brand" tag. Sometimes I'm willing to take a gamble on a third party seller to save money or on something that's just for me, but when I'm buying gifts, I want to KNOW the thing I'm buying is really being sold by the manufacturer (or someone they've got a relationship with). It's obscenely difficult to figure this out on Amazon, which has driven me to buy from Walmart.com more often than I would otherwise.