A hell of a lot of interviews in there---Some smart people weighing in. Though maybe Dadich, father of the Wired iPad app, is the OPPOSITE of design that gets out of the way of the reading experience? Check out these posts for more:

http://www.informationarchitects.jp/en/wired-on-ipad-just-li...

http://www.subtraction.com/2010/10/27/my-ipad-magazine-stand

"What actually repulses us is distraction, not design." True words.

How is that people keep making the mistake of suggesting that design -- instead of bad design -- is obsolete?

Same reason that designers mistakenly think that adding a bunch of whizzy shit to text is useful.

Design has its place. That place is not "everywhere."