As far as I know, yeah. This one's probably marked up because it looks fancier, I have a cheaper version (Soda Stream Source) but happened to see this one on SlickDeals recently.

The main value they add is a convenient CO2 tank exchange program at places like Staples and Best Buy. I'm sure rigging your own system with a bigger tank would be cheaper in the long run, but I don't have space for it.