> His archived Juul ads are filled with attractive young models socializing and flirtatiously sharing the flash-drive shaped device, displaying behavior like dancing to club-like music and clothing styles more characteristic of teens than mature adults.

In a country where you have to be 21+ to get into a club, what club music is characteristic of teens instead of adults?

That strikes me as a pretty low bar. People used to say the same thing about cigarette ads. Which in retrospect were horrific. I once chatted with some people researching at the Legacy Tobacco Documents Library: https://www.industrydocumentslibrary.ucsf.edu/tobacco/

They had story after story about the depravity of the tobacco advertising industry. The one that stuck with me was the advertising campaign targeted at developmentally disabled adults. Once hooked they were very loyal consumers.