Agree so much. At its core, this is just another example of a well-tested strategy to make money - take something simple, make it complex, then sell a teacher/guru/app who makes it simple again! Same reason why so many books that could be 5 pages long are 200 pages instead - 5 page books don't sell.

Not to say its all a scam - it does genuinely help to have a trusted teacher in many cases, whether its for accountability and a push or just reminding you of the basics.

I guess what seems more distasteful to me is how much meditation is being marketed as the new self-help cure-all to stress/anxiety etc. Its makes you wonder how many people need it because they are stressed vs. how many people need it because marketing manufactured that need.