That may be so, but it doesn't generalize to the whole population.

> This is because if the receiver can afford it and thought it was good, he would already have it.

Assuming they a) know about it and its qualities, b) know how to get it, c) can do so without hassle, and d) truly know what they want and need.

Then there are people who hate to choose, but trust certain others to make a good choice for them.