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Re:An open letter to FB, Twitter, Instagram regarding algori... by TeMPOraL on Wednesday December 12, 2018 @05:52PM (#18668435)
> The tech giants will remain tech giants because as much as people will complain about it, they won't abstain. They won't stop using their phones, their websites, their apps, their search engines, their e-mail... because it's all too hard to give up.

That's one reason why they like network effects so much. It's one of the ways to turn an "addiction" into actual necessity, by creating a coordination problem. You can easily ditch Instagram or Facebook up to the point when it would suddenly seriously handicap your social life. You could still do it if all your friends agreed to switch to something else at the same time, but those friends have friends too, and good luck coordinating all that.

There are other ways to turn a choice into a necessity. In the western world, if you don't want or can't afford an iPhone, you generally can't ditch your Android phone, because there's nothing else available. And you can't just stop using smartphones either, as that makes functioning in the modern society much more difficult.

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