I guess that's the main reason why so many software developers don't "get" why people want to write code in a browser. Even normal Python developers.
- You can run a Jupyter Notebook locally or on a remote server, seamlessly working in a graphics- and Markdown-capable REPL in either case
- You can easily share and export the final notebook in its post-run state, presenting Markdown, LaTeX formulas, code, comments, plots, and results in the order they were written and executed, in a single (HTML or PDF) document (or even a slide deck, if you dare)
To your last point about limiting use of the browser to writing short comments and watching videos: I'd say that's a matter of personal taste. Browsers are perfectly capable of quickly handling the volume of code and text that would appear in a reasonable notebook.
That said, I grew up with vim keybindings, and while Jupyter supports the basics (modal editing, j and k to move between cells, dd to delete a cell, etc.) and has super useful default keyboard shortcuts, I still move and type faster in vim. But Jupyter adds so much value as a seamless, graphics-enabled, run-anywhere REPL that I happily accept the slight slowdown in my typing and navigation, which is never the bottleneck in my R&D work anyway.
You can replace "firefox" and "emacs" with other things to take that last argument to an extreme. For example: "My [laptop] isn't customized to type code, it's customized to type HN comments and watch cat videos. Why use [a laptop] instead of [a workstation] to type code?" I thought like that 15 years ago, but technology and I changed.
(just want to say: this concept is around for ages and Jupyter could adapt some of Matlab's GUI features for sure)