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Re:Powerset’s Dilemma: Go For It, Or Sell by halo on Saturday May 10, 2008 @06:04PM (#186530)
I think it was a combination of:

* A better search algorithm than the competition

* Lack of paid-for search rankings, which were common-place previous to Google

* Tasteful, lightweight, fast design with a lack of intrusive banner ads

All 3 are largely taken for granted these days.

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