When you see crap like that being made for $10 you should immediately think "that is made with disgusting labour". No part of you should be impressed with this. Not saying expensive branded stuff is any better, but they arent smart in making a $10 watch - they just don't have the momentum of a big brand to sell it a thousand percent markup.

TLDR; products like this are just a terrible production of waste using barely legal labour. Pay it no attention.