The product page website was originally a vehicle for a knock-off smartwatch. Clearly he's just shamelessly pitching a drop-shippable console with some branding on it. I doubt he had any influence on its creation, and will probably just plead ignorance if the lawyers come out.

I'm shocked by how few people realize the scheme he's running. Then again, it only involved a tiny bit less effort than 99% of other celebrity-endorsed products.