How Premium Mediocre Conquered Fashion

Re:How Premium Mediocre Conquered Fashion by wisdomoftheages on Sunday December 09, 2018 @06:43PM (#18644071)

This reminded me of a classic essay on how a lot of "luxury" branding is meant to appeal, not to the true elite (the kind of people who are born with seven or more figures in a trust fund and / or live off capital gains), but to the aspirations of professional-class strivers (lawyers, doctors, advertising directors, software engineers, etc.):

https://thelastpsychiatrist.com/2011/11/luxury_branding_the_...

[ Parent | on HN ]

Re:How Premium Mediocre Conquered Fashion by reidjs on Sunday December 09, 2018 @07:09PM (#18644203)

That was a really interesting read. I embarrassingly have never thought deeply about how marketing or branding works to manipulate the viewer in very subtle ways. I think I’m starting to understand why some serious money is put towards advertising budgets.

[ Parent | on HN ]

Re:How Premium Mediocre Conquered Fashion by o_____________o on Sunday December 09, 2018 @08:50PM (#18644585)

Do yourself a favor and watch:

https://en.wikipedia.org/wiki/The_Century_of_the_Self

[ Parent | on HN ]

Re:How Premium Mediocre Conquered Fashion by reidjs on Monday December 10, 2018 @12:33AM (#18645463)

Hey thanks! I actually found it on youtube if anyone else is interested https://www.youtube.com/watch?v=DnPmg0R1M04

[ Parent | on HN ]