To be clear, I don't think it's important to find an arrangement that benefits advertisers. I'm not trying to evolve online advertising like Brave is; I don't care about finding a solution where everybody wins. I use an adblocker everywhere, even on sites that don't track me, because I actively want to see the ad industry crash, burn, and then mostly die. I want them to be unprofitable.

I just don't think it's fair to ask advertisers to voluntarily help me with that.