If this effort succeeds, the end result will be something like "know your customer" for cloud providers. So, just like with app stores, you'll have to worry about getting your service approved.

There seems to be an eternal cycle of abstraction creating and breaking, in both finance and software.

- Someone builds a general-purpose abstraction that becomes popular.

- Inevitably, the abstraction gets abused.

- To prevent abuse, the abstraction gets violated. It's not general-purpose anymore because some usages are disallowed.

(This seems to be why open API's to online services tend not to last very long.)