I'd never heard the advice before, but I'm pretty sure I'd have thought they were being literal, unless they also expanded upon the statement in a way that let me know it was a metaphor, not a literal statement.
There may be multiple effects, here: one, that there will always be people who like to drink and will latch on to any idiom that gives them a social excuse to do so. My ex, whose undergraduate degree was journalism, used to say this phrase in a HHOS (ha-ha, only serious) manner. In retrospect, she just liked drinking.
Another effect that comes to mind is that there will always be some small percentage of people who – for whatever reason – do not understand metaphors or jokes or subtext.
Finally, this phrase in particular seems likely to propagate on its own without being attached to the underlying wisdom that was originally intended.
I can’t be the only person that did.