You have a coefficient with every object in facebooks graph, actually. Pages, friends of friends, even apps. It’s based on interactions, sure, but you should probably think about it more as a probability of future interaction, which is why they use it for sorting.

Sounds flawed. What if I interact with someone a lot because they're a family member who shares dumb boomer memes and we argue? :)

That's actually exactly how the algorithm is supposed to work. Negative emotions are far more catchy. You see dumb boomer memes constantly, you constantly argue, but you're ENGAGED. Which means you're a juicy user for ad targeting.

Sounds flawed, yes. But what makes you think it can't include whether or not the person is a family member as part of the coefficient calculation? And, what makes you think that the way you interact with your family is indicative of the way others do or don't interact with one or more of theirs?

Do you still see ads? Yep.

Great! Thanks.