Re:Thieves boosting signal from key fobs inside homes to ste...
by gnicholas on Wednesday December 05, 2018 @05:54PM
(#18613564)
Sure, this wouldn't mean I'm responsible for any theft of my vehicle, just that it would reduce the likelihood that it would happen — benefiting both the insurer and insured.
The companies could even give away nice-looking faraday boxes that cost them next to nothing to make, and which would probably have decent adoption among people who have requested them. That would cut the hard costs to be very low, and give them a branding/perception benefit.
Imagine seeing "Mercury Insurance is giving away a Fob Box to any customer who wants one." It wouldn't make me switch to Mercury, but it would make me think more highly of them. And if I were just out of college and choosing my first insurance company, I'd undoubtedly choose them.
Given the spate of thefts and the likelihood that it continues, a promo like this could resonate for a long time and get mentioned in lots of news stories.
The companies could even give away nice-looking faraday boxes that cost them next to nothing to make, and which would probably have decent adoption among people who have requested them. That would cut the hard costs to be very low, and give them a branding/perception benefit.
Imagine seeing "Mercury Insurance is giving away a Fob Box to any customer who wants one." It wouldn't make me switch to Mercury, but it would make me think more highly of them. And if I were just out of college and choosing my first insurance company, I'd undoubtedly choose them.
Given the spate of thefts and the likelihood that it continues, a promo like this could resonate for a long time and get mentioned in lots of news stories.