Personally, I've written all companies by default. Seeing things like that from both outside and sometimes inside, I came to conclusion that most sales&marketing material is simply full of shit, and unless your company gives me evidence otherwise, I'm assuming anything not casually verifiable is likely to be a lie.

Also, RE Samsung vs. Samsung Malaysia, etc. - that's a flip side of having a brand. If you want various groups of people to inherit good reputation from the common pool of a brand, you should also expect they'll all inherit bad reputation too.