You’re asking that creative agencies all iver the world change how they do business. It’d be a good thing for employees and interns especially, no doubt. I just don’t see them seeing a need to change their hiring practices any time soon.

Maybe, but it would also cost more than it's worth. How much impact do you think this screw up will have on their bottom line? I'm betting about zero.

It won't have any dramatic impact but I would bet there's some. A decent number of people will read this article and think something like, "Wow, that's a pretty shady thing Samsung did there". This won't swing anyone from being a huge Samsung fan to someone who hates the company, but most people are somewhere on a spectrum in the middle.

The next time I buy a phone I'll probably be vacillating between several imperfect options and something like this could consciously or subconsciously tip a close decision towards picking a Pixel or LG phone.

>but most people are somewhere on a spectrum in the middle.

Are they though? I obviously don't know this to be true, but I imagine most are actually somewhere on the ambivalence scale. Samsung makes a phone they want? They're going to buy it. People have a hard rnough time sticking to their guns on things that _really_ matter, and this doesn't.

The intersection of people who care enough to speak with their wallets and those who didn't already abandon Samsung for their insidious bloatware is, I imagine, rather small. You also have to weigh that against the number of people who they fooled with their marketing and will never know the truth.