But, yes. It doesn't take much for me to keep a note in my head "these guys are dishonest". OK, I may not boycott the company entirely, but it drops their perceived ranking in my mind wayyy down... which is exactly the opposite of what marketing is supposed to do, right?
But, yes. It doesn't take much for me to keep a note in my head "these guys are dishonest". OK, I may not boycott the company entirely, but it drops their perceived ranking in my mind wayyy down... which is exactly the opposite of what marketing is supposed to do, right?