What we learned from 3 years of bra engineering, and what's next

Re:What we learned from 3 years of bra engineering, and what... by DoofusOfDeath on Tuesday December 04, 2018 @10:39AM (#18600344)

> I suspect pretty much any woman in North America, regardless of ability to afford it, would see that as a totally rational price point.

That rationale seems a bit simplistic to me. I suspect that for many women in North America, the choice of spending $350 on a bra, or $100 on a bra + paying some bill on time, is a no-brainer.

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Re:What we learned from 3 years of bra engineering, and what... by doppel on Tuesday December 04, 2018 @10:58AM (#18600546)

A Tesla is much more expensive than a Prius, but I think the Tesla is set at a rational price point, even if I could never afford it. Being able to afford an item does not necessarily correlate with whether you think it's priced fairly or not.

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Re:What we learned from 3 years of bra engineering, and what... by nullorundefined on Tuesday December 04, 2018 @01:05PM (#18601927)

> a no-brainer

you know how many people are poor, right?

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Re:What we learned from 3 years of bra engineering, and what... by dsfyu404ed on Tuesday December 04, 2018 @04:18PM (#18603682)

Walmart doesn't fill shelves with $10-$20 bras because there's no market for them.

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Re:What we learned from 3 years of bra engineering, and what... by cimmanom on Tuesday December 04, 2018 @10:47AM (#18600418)

I think GP's point is that if a venture capitalist was paying for 90% of the actual cost (as with Uber) in order to grab market share, the price would be much more within reach.

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