Once you get to more "lingerie" type brands the price increases fast.
There's also the reality that a lot of women fall out of traditional sizes for any number of reasons and in that case, the options are more limited and expensive.
I'll never quite understand why, despite the fact that women's bodies vary more, women's clothing is tolerates any variation way less than men's.
I'm a 44C. Most stores don't carry that. On extremely rare occasion, if I check every single bra that's at my local Walmart, I might find one, and that's only after checking every week for a month.
The last time a bra broke, I decided enough was enough, ditched mainstream stores, and went to Torrid. I was able to buy a few bras in my size, and they've lasted longer than the crap I used to buy from Walmart, but they weren't cheap. I don't remember exactly how much they cost, but it was painful. You pay for rarity.
Custom code > SaaS
Custom furniture > Ikea
Custom windows > Andersen
Custom pants > Macy's
P.S. Downvoting this proves the point - price is too high and even a claim of custom perfect fit does not bring HN demographic ( which is loaded compared to general population ) so say "Oh, but that's totally good price"
The HN demographic may be loaded compared to the general public, but it's also young, single, and male compared to the general public. Quite arguably, not the best suited to intuitively judge this product, and it's not like there is sufficient data presented to analytically judge it.
No, the only point it proves is that people correctly feel your dismissive response is impolite.