I propose the alternative view: we did no such thing.

We didn't demand shit. We only chose from what was available. People trying to make money on-line have, over time, perfected both the design and the business models. At every step of the way, we had a choice between status quo and this new service that's prettier and offers more, for free, with user-hostile monetization scheme that wasn't immediately apparent. Step by step, we've been had, like the frog in the boiling frog fable.