But this stands to reason. Mainstream TV show viewing figures refer to the number of adults 18-49 in the United States watching the show live(-ish now that L+SD and C+7 rates are used to sell ads) including at least putatively watching the various 3 minute blocks of commercials in the middle. YouTube viewing figures show the number of worldwide plays by all people in or out of the demo, most not in the United States and in less valuable markets, many adblocking, those who don't adblock often skip ads, and the ads are either inline or pre-roll. And the content is shorter, so it's sort of unclear how an 11 minute video should compare to a 42 minute television series.