How A Half-Broken Halloween Promotion Smashed Revenue Records

Re:How A Half-Broken Halloween Promotion Smashed Revenue Rec... by arn on Monday November 01, 2010 @05:33PM (#1858320)

I don't know. I appreciate the transparency of it all, but my take away was that his halloween sales smashed revenue despite his promotion efforts, not because of them.

Looking at the promos, it looks like he got 15 (mini site) + 15 (email) sales, which appears to be around $700+ in revenue. Percentage-wise it seems notable, but in absolute numbers, I wonder if the time could be spent better in other ways.

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Re:How A Half-Broken Halloween Promotion Smashed Revenue Rec... by michaelfairley on Monday November 01, 2010 @07:06PM (#1858597)

He smashed in sales because of all the other ways he's set himself up for success. Patrick has a multi-pronged approach to his business, where even if some of his efforts fail he can make a pretty buck.

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Re:How A Half-Broken Halloween Promotion Smashed Revenue Rec... by bryanh on Monday November 01, 2010 @05:37PM (#1858335)

I was mostly referring to the use of email as a medium to reach signed-up but otherwise unengaged users.

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