After all the problems with the counterfeiting etc., I wanted a straight up “shareable list” approach to a registry when my wife and I conceived.

I ended up pretty happy with Babylist, which is basically a nice centralized tool for clipping item URLs and sharing them. Their business mode seems to be an in-app store, but it doesn’t seem to privilege their store too much over third parties, and there don’t appear to be any ads in the actual registry shared with folks.

It’s as close to the no-frills solution that I originally wanted as I could find. I’ve been pretty happy with it.