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A comment on Podcast Advertising: What We Learned. Parent comment

Re:Podcast Advertising: What We Learned by johnmorrow on Saturday December 01, 2018 @01:06PM (#18577937)
Step 5: “Enjoy the shows when they air. Keep in touch to answer any final questions along the way.”

She pretty clearly said she listened to the podcasts she sponsored

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Re:Podcast Advertising: What We Learned by daveFNbuck on Saturday December 01, 2018 @01:16PM (#18577989)
I guess I missed that. I read it originally as being more about enjoying the results of the airing rather than listening to the actual show.

There's still no mention of listening to a podcast before paying them money or why this would be important in creating an effective ad. I really expected this to be one of the main points.

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