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A comment on How A Half-Broken Halloween Promotion Smashed Revenue Records. Parent comment

Re:How A Half-Broken Halloween Promotion Smashed Revenue Rec... by tptacek on Monday November 01, 2010 @02:44PM (#1857637)
Direct (paper) mail?
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Re:How A Half-Broken Halloween Promotion Smashed Revenue Rec... by patio11 on Tuesday November 02, 2010 @12:18AM (#1859261)
I might consider that for AR, but at $30 LTV the economics of mail are just punishing.
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