So far the market has decided that she economics for protecting users and protecting data just isn't there and that's why we see what we see.

That's why GDPR happened. "Ok, if you're not going to do anything about it, we'll make you do something about it."

So you're not taking the economists point of view at least from the perspective of the free market rather you're thinking about which economic levers you could pull to effect change from a regulators point of view.