Certain actors have been getting away with murder for over a decade now. We have a few lucky first movers that have become alpha predators and are now stifling innovation. I can't really see any rational argument for this type of behavior benefiting our society or market at all - beyond religious adherence to the free market or if Google is working exclusively with your political party (wink wink). Hopefully regulators wake up in the near future - societies that don't protect entrepreneurs won't have any.