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Re:Microsoft Is Worth as Much as Apple. How Did That Happen? by RandallBrown on Thursday November 29, 2018 @11:49AM (#18561579)
Back in 2010, when Windows Phone first launched, the smartphone market was a very different place.

Microsoft could have leveraged the popularity of Xbox to market their phone as a mobile gaming system and I think that would have been hugely popular.

Re:Microsoft Is Worth as Much as Apple. How Did That Happen? by tracker1 on Thursday November 29, 2018 @01:15PM (#18562368)
They could have branded with both, effectively... "Windows Phone" for Business; "XBox Phone" for Personal Use .. same OS and tools under the covers. Developers could target both, and users would just get their skin version on top of the OS.

XBox Phone would have sign in for an XBox account... Windows Phone would tether to an exposed AD/SSO login system for business use.

Re:Microsoft Is Worth as Much as Apple. How Did That Happen? by scarface74 on Thursday November 29, 2018 @01:08PM (#18562283)
Back in 2010, Microsoft had sold 40 million Xboxes in total (https://www.gamespot.com/articles/xbox-360-sales-top-40-mill...).

Apple sold that many iPhones a year back then. Of course now, Apple sells that many in a bad quarter.