I don't know that I'd walk over and say, "Buddy, this is bullshit!" Just as a practical matter, that doesn't do much to change minds.

But as to who you are, I'd say you have several things that give you grounds to have an opinion. One is that you're a human being and want to see other humans treated well. Two, you're part of a variety of communities, and you have an interest in seeing those communities be healthy. Three, you're a successful entrepreneur, so you have real expertise in what makes for a good business. And surely there are more.

In your shoes I'd definitely look for opportunities to influence people like that. It can be as simple as the look that passes across your face when they tell you what they do. If they ask for advice, you can point them to something healthier. You could give a talk on what makes for good, sustainable businesses. And with people where you are already an influencer (e.g., friends, family) you can definitely help keep them from getting into work like that.

Thanks for your insightful and encouraging comment. This actually helps me a lot. The community-aspect is totally right: I don't want to have the coworking environment poisoned with "get-rich-quick" people.

> You could give a talk on what makes for good, sustainable businesses.

I will do! And I'll try to find words that sound encouraging to them. After all, most of them probably just want more freedom for themselves and the sketchy business ideas probably look like the simplest way to get there.

Excellent point. My mom got suckered by a couple of MLM schemes when I was a kid. She was very sharp but really wanted to improve our lives, and these people sold the opportunity angle really hard. Although it made me absolutely hate get-rich-quick schemes, I also know that the people caught up in them are generally sincere and well meaning.

Good luck with it! Feel free to drop me a line and let me know how it goes.