The final cost of publishing a game that we'll delve into is the distribution of the game, and that's the process of getting the game sold to wholesalers and then to retailers where you'll then have a chance to buy it. Wholesalers typically pay around $30 per game and with the costs of getting the goods to the wholesalers, any co-op advertising or marketing, and return of good contingencies being roughly $14 per game, the publisher is going to typically get $16 for every unit sold.
This doesn’t include the $3 - $10 per unit that the game maker pays the console manufacturer.
So the typical game maker gets less than 25% of the purchase price of a game. Compared to 70% on the App Store.
The final cost of publishing a game that we'll delve into is the distribution of the game, and that's the process of getting the game sold to wholesalers and then to retailers where you'll then have a chance to buy it. Wholesalers typically pay around $30 per game and with the costs of getting the goods to the wholesalers, any co-op advertising or marketing, and return of good contingencies being roughly $14 per game, the publisher is going to typically get $16 for every unit sold.
This doesn’t include the $3 - $10 per unit that the game maker pays the console manufacturer.
So the typical game maker gets less than 25% of the purchase price of a game. Compared to 70% on the App Store.