No, we're mocking the idea that Apple would use "courage" as an excuse for stupidity while also pointing out that they go hand in hand. Yeah, a guy running up to a bear and punching it in the face is "courageous", but it should be no surprise when the bear gets sick of the guy's antics and decides that it's maul o'clock.

In this simile, the consumers are the bear, and Apple is the moron punching it.