You surely can't be suggesting that this didn't come up in meetings, and that the opportunity cost wasn't determined and taken into account when offering this trial service.
The painlessness of the service, along with the encouragement to generate as many new account numbers as needed while testing, along with allowing full feature access without throttling, meant that I generated two weeks' worth of trials before finally deciding Mullvad was right for me.
But now I know they are right for me, and as I said in an earlier post I am now a customer for life. As long as nothing changes, that will remain so, and I will, as I am now, frequently proselytize their service and encourage others to try them out for free. I'd say they calculated the opportunity cost correctly.
That's the correct model for onboarding with free services, not offering a free service tier with restricted speeds.
It's simply stupid as a user to forward all of your traffic to another company for free. Thus any VPN that offers such a service does not believe in fully educating its users of the dangers involved in using a VPN, and are operating at an ethical boundary.