Re:Why Do Laptop Makers Have Such Terrible Websites
by squarefoot on Sunday November 25, 2018 @05:38AM
(#18526323)
"It would take an entire strategic overhaul to fix it - which is why these things keep happening."
They could just ask for advice to whoever makes websites for semiconductor manufacturers and/or sellers: there's surely a lot of corporate blurbs in there but in a few clicks you also get to an easy to navigate matrix of products with filters to find exactly the needed part. It would become trivial for example to find a product with no less than x GB of RAM,SSD, that exact processor, x cells battery, xy sized screen, available in stock now etc. then sort the list by pricing.
The company I worked at didn't 'fix it' - they went out of business.
It would take an entire strategic overhaul to fix it - which is why these things keep happening.
I would take product line focus, brand communications, focused online retailing etc. etc.. That's hard to do most companies are incapable.
You'd be surprised at how inefficient so many operations are.
Who's going to put their hand up and say that it's broken? Or that they could fix it? Who's going to believe them? Does the company have the leadership and ability to even try an experiment? How would that work?
All of that takes thoughtful leadership across a few groups, which is sadly rare.
I think Amazon is a great example - there's so much clunkiness in their UI that I feel pretty confident some optimizations could be made. But it doesn't seem to compute in the way they roll their ops.