Yes. I feel many people really look at the price in a very black-and-white sort of way. Truth is, if people really want the device in question, they do find a way -- and they do buy it.

I observed many times how even below-middle-class people around here in Eastern Europe could muster the money for a MacBook or a high-end iPhone with help from relatives or local short-term money lenders. (Sometimes from their boss as well -- many employers are happy to deduct 10-20% of your salary for 4-8 months until you repay the device.)

Also what you said about service is something that much of the tech crowd here in HN seems to severely underestimate. Even I as a programmer and a few other hardware guys I know appreciate a semi-informed employee who comes to us and answers intelligently any questions we ask them. Those that don't try and swindle us usually get our money.