What If Amazon.com Actually Is a Horrible Website?

Re:What If Amazon.com Actually Is a Horrible Website? by pageandrew on Friday November 23, 2018 @02:14AM (#18514910)

Pretty doesn’t necessarily mean effective at converting. I think Amazon’s team is perfectly competent at testing whether one design makes more money than another — and I think they’re competent enough to go with the one that makes more money.

[ Parent | on HN ]

Re:What If Amazon.com Actually Is a Horrible Website? by londons_explore on Friday November 23, 2018 @04:59AM (#18515512)

I have a suspicion they A/B test the little things, like is it better to show the price in dollars or the local currency, and is it better to have a 'add to cart' or 'buy it now' button.

They miss the big changes like 'shall we show all the products in a 3d immersive VR gallery' or 'make a site which downloads all data and works entirely offline'.

Those big changes might usually fail, but if you never try any of them, you'll end up with a site that looks and behaves like it's from the 1990's, while the rest of the world has moved on.

[ Parent | on HN ]

Re:What If Amazon.com Actually Is a Horrible Website? by notyourwork on Friday November 23, 2018 @08:11AM (#18516170)

They do try those things too. You under estimate how much experimentation goes on in Amazon.

[ Parent | on HN ]