Re:Google’s cloud business under Greene was plagued by inter...
by ElBarto on Thursday November 22, 2018 @09:35AM
(#18510197)
There's several aspects here.
I quite agree that if Google does not get into the top 2 it will likely be irrelevant in that market.
The other aspect, as discussed in the article, is that this is a completely new market and way of doing business for Google, which seems to create a clash of cultures. If that is indeed the case it may be extremely difficult for Google to overcome.
"The 22 Immutable Laws of Marketing" is a must-read, by the way, as is the one on branding.
I quite agree that if Google does not get into the top 2 it will likely be irrelevant in that market.
The other aspect, as discussed in the article, is that this is a completely new market and way of doing business for Google, which seems to create a clash of cultures. If that is indeed the case it may be extremely difficult for Google to overcome.
"The 22 Immutable Laws of Marketing" is a must-read, by the way, as is the one on branding.