Re:High score, low pay: why the gig economy loves gamification
by clairity on Wednesday November 21, 2018 @02:19PM
(#18505231)
see, that's why i asked for details. your last point about safety is an interesting wrinkle to consider.
but i view your example (a $63 bonus for 34 rides) to be more an incentive than a gamification because it involves real money, not simply "meaningless" points.
ratings are more akin to gamification in my view because (1) they're not directly tied to an incentive, and (2) it takes advantage of our human nature of wanting to do well, especially when it involves how other people view us.
That was already known via driver ratings. No one considered that "gamification" because it's a basic KPI.
The "lab rat" aspect of this comes into play with some computer-generated BS "challenge" like "“Complete 34 rides between the hours of 5am on Monday and 5am on Sunday to receive a $63 bonus.”
In videogames, this is called "grinding", aka gaining experience points doing tedious, repetitive tasks, in order to proceed to the next experience level. The difference is, video game players aren't doing something that requires the same level of attention and duty of care as a car driver.