I wish they'd stop trying to use Microsoft Windows as an ad platform for all their other products and focus instead on making their existing OS better. If you want to advertise all your Microsoft products, here's a crazy and wild idea, do it on the App store for Windows. Stop making duplicated services too, we got Microsoft Teams which I don't mind, it seems really good, but what about Skype and MSN?

Sort of, but they seem to be selling user data trying to catch up with Google.

I don’t think there’s much revenue in it according to their 10Q, but all their releases send stuff to the cloud (Xbox, Cortana, windows10, etc) for things that don’t need to.