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Re:Best book/paper you read in 2018? by thisisrajat on Tuesday November 20, 2018 @02:07PM (#18496680)
Shoe Dog by Phil Knight (founder of Nike).

Hands down the best autobiography I have read. I personally learned a lot about how a brand is created rather than a business. How businesses were built even before VC capital was a thing. And how life is all about making tradeoffs.

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