Re:Use Gatsby.js and Headless GraphQL CMS to Make Your JAMst...
by mcat on Tuesday November 20, 2018 @12:48PM
(#18495816)
Matt Billman, the Co-founder of Netlify came up with the name to try to counteract the perceptions of non-technical users that Static Sites meant sites that didn't have any kind of dynamic functionality.
He came up with the name in his living room over beers.
Neat podcast episode about the etymology here - https://www.heavybit.com/library/podcasts/jamstack-radio/ep-...
It's like someone is trying to market/brand programming paradigms that otherwise would be common patterns.